I’ve spent more than a decade building growth engines for successful tech companies such as Block (formerly Square) and Topgolf (including their mobile games), as well as high-growth VC-backed startups like Keep - and now I’m helping founders & executives do the same.

I started my career as an analyst, which gave me a deep appreciation for measurement and attribution frameworks, a data-first mindset that still drives how I approach growth today.

Along the way, I also built my own startup, Billsy (incubated at UC Berkeley), growing it from zero to 10K users and showcasing it at TC Disrupt Startup Battlefield '23.

What excites me most is working closely with founders and leadership teams to identify the right growth levers, test fast, and double down on what works.

For me, growth isn’t about chasing vanity metrics — it’s about building sustainable engines that turn strategy into measurable business impact.